You can start asking AI for your next YouTube video idea

YouTube’s Brainstorm with Gemini makes AI your muse

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Coming up with great ideas forYouTubevideos can be hard, so YouTube is testing Brainstorm with Gemini, a new way for AI to be your inspiration. As explained originally in a YouTube Creator Insidervideoandspottedby TechCrunch, Brainstorm with Gemini employs the Google Gemini family of AI models to suggest video ideas and fitting thumbnails and titles to accompany the video. While you can ask ChatGPT and other AI assistants for ideas, YouTube can leverage its data to tailor its suggestions better, and just having the feature built into the platform might make it more enticing and help you get a leg up on the YouTube competition.

“[W]e’re testing a new studio integration withGoogle’s AI tool Gemini with the goal of helping creators brainstorm video ideas, video titles, and thumbnail ideas,” explained the host of the Creator Insider video. “When you’re drafting outlines, look for a Brainstorm with Gemini button to get started.”

Brainstorm with Gemini only needs the broadest possible topic or idea as input. Users with access to the test feature can enter it in YouTube Studio and click on the Brainstorm button to get related and refined concepts for their video. It’s easy to imagine those who maybe only have a vague concept for a video or find the blank screen for uploading one intimidating turning to AI for assistance to help bridge the gap from their mind to the screen.

It’s not too dissimilar from an AI content suggestiontoolYouTube started testing earlier this year, which even provides outlines of talking points to get started. Still, using the far more advanced capabilities of Google’s Gemini models could lead to better targeting in its suggestions. The thumbnail suggestions are also new. Presumably, that entails the AI seeing the final video and picking out a good image for the thumbnail. Gemini can process images that way, but the model used in the earlier test might not have that capacity.

AI Assistant Directors

Generative AI content creation and assistance have exploded in popularity lately, and platforms like YouTube are eager to take advantage of what they provide. This includes AI image and video creation tools not only from Google but also from Meta’s platforms like Instagram and standalone platforms like Runway and Ideogram.

YouTube itself has several new AI features and more to come. There is supposedly an AImusic generatorcoming to the platform, which pairs well with a recent tool that canremovecopyrighted music from your video without taking it down completely. YouTube is also working to counter concerns about its AI projects, such as setting up a new system to take downdeepfakes of youupon request. For viewers, Google is also reportedly working on adding AI-powered chatbotsmimickingfamous people and fictional characters to YouTube, and there’s even an AI tool to help youskip tothe most popular part of a video.

Brainstorm with Gemini represents an opportunity for creators to experiment with AI-assisted videomaking to save time and effort, but there’s likely to be some wariness about whether AI makes their content less authentic. Even with that caution, it’s likely tools like Brainstorm with Gemini will be a big part of content creation, at least in the short term. Gemini’s presence is a natural extension of Google’s efforts to make the AI model anintegral partof your daily life, though it has learned a lesson about suggesting it can be aparental surrogate.

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Eric Hal Schwartz is a freelance writer for TechRadar with more than 15 years of experience covering the intersection of the world and technology. For the last five years, he served as head writer for Voicebot.ai and was on the leading edge of reporting on generative AI and large language models. He’s since become an expert on the products of generative AI models, such as OpenAI’s ChatGPT, Anthropic’s Claude, Google Gemini, and every other synthetic media tool. His experience runs the gamut of media, including print, digital, broadcast, and live events. Now, he’s continuing to tell the stories people want and need to hear about the rapidly evolving AI space and its impact on their lives. Eric is based in New York City.

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