With the help of AI and Copilot, Microsoft Bing has seen an increase of over 40M daily active users compared to the previous year
Microsoft Bing has surpassed over 140 million daily active users.
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What you need to know
Microsoft’s Bing isn’t the most popular search engine but has grown and evolved tremendously over the past few years. A considerable part of the change witnessed can attributed tothe Redmond giant’s big AI push on the platform.
Last year, the company announced thatBing had surpassed 100 million daily active usersand attributed part of this success tothe launch and integration of Microsoft Copilot(Bing Chat) into the platform. Microsoft just announced itsimpressive earnings for FY24 Q3, which featured increases in revenue, operating income, net income, and diluted earnings per share. CEO Satya Nadella indicated that AI played a major role in these achievements.
As it happens, Bing has also significantly grown during this period. During Microsoft’s recent earnings call, the CEO indicatedBing had surpassed 140 million daily active users. This announcement means the platform has gained over 40 million daily active users in over a year after surpassing 100 million active users in March 2023.
“Bing reached over 140 million daily active users” 💅https://t.co/vqk8byRPtAApril 26, 2024
In the past few months, Microsoft hasrebranded most of its products, including renaming Bing Chat to Copilot and Bing Image Creator to Image Creator from Designer.
Bing’s time to shine
WhileGoogle continues to dominate the search landscapedespite Microsoft’s AI efforts in Bing, there’s a golden opportunity for Bing to compete with Google on an even playing field.
Last year, while appearing in Google’s antitrust court case, Microsoft CEO Satya Nadella indicated thatGoogle doesn’t play fair with Bing, further pointing out that Apple’s deal with Google to use its search engine across its wide array of devices has negatively impacted Bing, to an extent he was willing to part with up to $15 billion annually to secure a similar deal with Apple, citing it would be a game-changer for Bing. Interestingly,Apple almost bought Bing from Microsoft, but critical quality issues thwarted the plans.
Elsewhere, the EU listed Google as a gatekeeper under the Digital Markets Act (DMA) and gave it six months to comply with the policies and regulations. The company recentlyhighlighted the measures it had imposed, including allowing users to use the search engine or browser of their choice as default on an Android Phone.
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The watchdogexempted Microsoft’s Edge and Bing products from the strict DMA rules, citing that they aren’t ‘dominant enough’ in digital markets and consequently do not warrant regulation. If only Microsoft could address some critical issues, it could scale to Google’s heights and even supersede its success in various categories.
Kevin Okemwa is a seasoned tech journalist based in Nairobi, Kenya with lots of experience covering the latest trends and developments in the industry at Windows Central. With a passion for innovation and a keen eye for detail, he has written for leading publications such as OnMSFT, MakeUseOf, and Windows Report, providing insightful analysis and breaking news on everything revolving around the Microsoft ecosystem. You’ll also catch him occasionally contributing at iMore about Apple and AI. While AFK and not busy following the ever-emerging trends in tech, you can find him exploring the world or listening to music.
