This AI-generated pizza commercial is delicious and cheesy nightmare fuel
We’re probably a while off from AI replacing commercial creators.
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What you need to know
What do you get when you combine several programs powered by artificial intelligence? A pizza commercial of course. Reddit user PizzaLater used GPT-4 to write a script, Midjourney to generate images, and Runway Gen2 to form video clips of an ad for an imaginary restaurant called Pepperoni Hug Spot.
While the commercial has the ingredients of a normal advertisement, it didn’t quite make it through the uncanny valley. At one point a woman eats a plate rather than the pizza sitting on top of it. The commercial closes with a family sitting around a double-decker pizza with no toppings on it.
The narration of the commercial is delivered with a lovely baritone voice, but the words aren’t right. While GPT-4 can be used to generate natural language, the creator of this ad seems to have directed the chatbot to create an almost satirical script.
“Knock knock. Who’s there? Pizza magic” and “your tummy say thank you. Your mouth say ‘mmmm’” are among the gems created by AI.
The final tagline is “Pepperoni Hug Spot, it’s like family, but with more cheese.” To give the AI credit, that could be the slogan of a legitimate pizza place.
Of course, there’s always a chance that the ad has some human touches, but the creatorstated on Redditthat all assets were made with AI:
“Breakdown:Script - GPT4Images - MidjourneyVideo Clips - Runway Gen2VO - Eleven LabsMusic - SOUNDRAW AI MusicGenerated all the assets and then spent the better part of my afternoon assembling in AE with graphics etc.”
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If you’re interested in diving into the world of AI content creation, make sure to check out our list of thebest AI image creators. We also have a piece on avoice extension that can transform ChatGPT conversations.
Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He’s covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean’s journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.
