Sony’s position on the Microsoft-Activision deal for Xbox was just fully exposed
SIE CEO Jim “dance moves” Ryan tries a bit o' lyin'.
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What you need to know
Yesterday, Sony’s curious rantings to the UK regulatory body the CMA were published publicly as part of the regulatory process for the Activision-Blizzard deal. Therein,Sony made a range of bizarre claimswithout any substantive evidence, including “Microsoft will introduce bugs on purpose” into Call of Duty on PlayStation, while also claiming Microsoft hasn’t offered Sony any negotiations, despite publicly doing so.
Sony’s claims to the CMA can be read in fullover here, and are easily debunked blow by blow by anyone with a shred of logic and a crayon. It potentially reveals a sense of desperation from the company over how the Activision-Microsoft merger could play out in the future, despite Microsoft’s best attempts at giving Sony peace of mind over how it will handle Activision’s portfolio. Microsoft has publicly stated that it will continue to treat Call of Duty on PlayStation how it treats Minecraft, Elder Scrolls Online, and the few dozen other Xbox games on the system. But now we know that Sony is merely arguing in bad faith.
Activision’s EVP for Corporate Affairs and CCO Lulu Cheng Meservey recently took to Twitter to contradict Sony’s claims, namely that Microsoft hasn’t offered PlayStation favorable terms for Call of Duty. She noted that SIE CEO and President Jim Ryan admitted on the record with EU regulators back in February that it isn’t looking for a deal for Call of Duty — it simply wants to block the merger.
The CEO of SIE answered that question in Brussels.In his words: “I don’t want a new Call of Duty deal. I just want to block your merger.”March 8, 2023
The claim directly contradicts Sony’s position with the UK CMA, wherein it states that Microsoft hasn’t attempted to negotiate with Sony for the future of Call of Duty.
Sony has been accused of misleading the UK regulator before, but the comments behind closed doors with EU regulators were more than likely on the record and provable, should UK regulators seek to gather evidence from the EU over the merger.
Windows Central’s Take
The UK has become something of the central regulatory battlefield for the Activision-Microsoft deal, given the rigid legal structure of UK regulatory policy and lack of recourse companies have to appeal decisions. The system needs to be overhauled and reworked potentially, especially given that UK Prime Minister Rishi Sunak is desperate to paint the UK as a haven for tech investment. The UK is so aggressivelynota haven for tech investment, to the point that its biggest tech company, chip maker Arm, is seeking a listing on the U.S. stock exchangeinsteadof the UK stock exchange.
Regulatory rigidity and years of poor policy planning and ignorant tech ministers (such as the one that askedMicrosoft when it was going to “ban” the mathematical concept of algorithms) have destroyed the UK’s image as a serious player in the global tech industry. The CMA’s handling of this deal will be another blow to that foundation if it doesn’t wide up to Sony’s misleading claims.
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As for Sony, they seem to realizehow inept the UK establishment is when it comes to tech, and is cleverly exploiting it to achieve its business goals. I’ve written previously thatI would hope Sony and Microsoft could put aside its differences and focus on cracking open Apple’s closed platformto the benefit of all of core gaming, but Sony seems to be too focused on the short term.
The fact we now know from the CMA documents that Sony rejected offering Call of Duty on PS+ to mirrorXbox Game Passis another indicator that this isn’t about value for consumers, nor is it about competition — it’s about protecting shareholders. That’s Sony’s job as stewards of a publicly traded company, but it’s the regulator’s job to bring about better value for consumers. Let’s see if the two can reconcile.
Jez Corden is the Executive Editor at Windows Central, focusing primarily on all things Xbox and gaming. Jez is known for breaking exclusive news and analysis as relates to the Microsoft ecosystem while being powered by tea. Follow onTwitter (X)andThreads, and listen to hisXB2 Podcast, all about, you guessed it, Xbox!
