Sega addresses rumors of being acquired by Microsoft, and offers a compliment
SEGA confirms in an interview that it is staying independent while still closely with Microsoft.
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What you need to know
On June 29, 2023, the media news network Bloomberg conducted an interview with Shuji Utsumi, the Co-Chief Operating Officer for the famous videogame company, Sega. During the interview, Shuji Utsumi was informed thatMicrosoft was considering acquiring Segaafter plans were revealed in documents presented in Microsoft’songoing court battle with the FTCto acquire Activision Blizzard for $68.7bn.
Bloomberg:Shuji Utsumi (CO COO Sega) said that there are no plans to sell after Documents of a Sega acquisition by Microsoft went online but he said that he recognized that Microsoft holds Sega in higher regard than Sony or NintendoTranslated Via DeepLhttps://t.co/vlsN5vAEW2 pic.twitter.com/CuhnMVqmzNJune 29, 2023
When asked if Sega had intentions of being acquired by Microsoft, Shuji Utsumi said “No. Not now.”, confirming that Sega plans to stay independent for now. However, Shuji Utsumi has stated Sega is enjoying a very healthy working relationship with Microsoft.
He says “We are very close with Microsoft and have a great relationship with its management team,” which is followed by “Microsoft particularly has a high regard for us. Xbox’s Phil Spencer and Sarah Bond are really serious about values that video game fans emphasize.”
Sega’s working partnership with Microsoft has paid off for both companies in spades. As a result of this relationship, Sega has published some of thebest Xbox gamesfor Xbox Series X|S and Xbox Game Pass which include the likes ofYakuza: Like a Dragon, Sonic Mania, andPersona 5.
Since the initial plans were revealed, it’s unclear if Microsoft is still considering purchasing Sega. However, considering the amount of trouble Microsoft has been through and still is trying to acquire Activision Blizzard, it remains to be seen if they are ready to go through the same process with any further purchases of video game companies again in the near future.
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Alexander Cope is a gaming veteran of 30-plus years, primarily covering PC and Xbox games here on Windows Central. Gaming since the 8-bit era, Alexander’s expertise revolves around gaming guides and news, with a particular focus on Japanese titles from the likes of Elden Ring to Final Fantasy. Alexander is always on deck to help our readers conquer the industry’s most difficult games — when he can pry himself away from Monster Hunter that is!
