Prime Video is going to be filled with even more ads, because people didn’t complain enough about the last

I’m really not sure how much more I can take

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Amazonis doubling down on ads, with plans to add even more commercials to your viewing of Prime Video movies and shows in 2025.

The news comes from the head of Prime Video International Kelly Day, who told theFinancial Timesthat ads on the streaming platform would “ramp up a little bit more into 2025” as part of the company’s shift into ad-supported streaming.

Prime Video started showing viewers advertson January 29, 2024, requiring anyone that didn’t want to see them to sign up for a new, more expensive ($2.99 in the US and £2.99 in the UK), ad-free tier – much like what Netflix did earlier this year when itkicked subscribers off its old cheap ad-free plan.

At the time, many, including myself, thought that introducing ads to one of thebest streaming serviceswould cause subscriber backlash. But that hasn’t proved to be the case, according to Day, with its userbase remaining steady.

That’s surprising considering Prime Video reportedly has more than 200 million monthly active users, but then this isn’t the first time that the incumbent streaming services have proven us wrong –evenNetflix’s password sharing crackdown led to a subscriptions spike.“We know it was a bit of a contrarian approach to take to things from us. But . . . it’s actually gone much better than we even anticipated,” Day said, adding that cancellations had “been much, much less than we anticipated . . . we haven’t really seen a groundswell of people churning out or cancelling."

If you wereannoyed by Prime Video forcing ads on you, then you’ll really be annoyed when next year rolls round because there are three new types of adverts being added to the service, including carousel ads, pause ads and trivia ads – andyour Fire TV will not be spared.

How to get rid of ads on Prime Video

With more ads on the way to Prime Video next year, you might be wondering if there is a way to avoid them and fortunately there is. But it involves you either having to pay more – whether that’s to upgrade your account or to buy an ad blocker – or cancel your subscription. If you’re considering this, here’s what’s involved:

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1. Upgrade your account to go ad-free

Unfortunately, the best way to stop ads interrupting thebest Prime Video showsandbest Prime Video moviesis topay more. If you’re already subscribed to Prime Video, then you can upgrade your account to be ‘Ad Free’ on the Prime Video website by going to ‘Account & Settings’, selecting ‘Your Account’, then ‘Go Ad Free’, followed by ‘Start Subscription’. You can also upgrade your account in the Prime Video app by navigating to ‘Settings’. However, you’ll still see promotional trailers on some content.

2. Install an ad blocker

This option isn’t entirely reliable but it can be an effective way to block ads on Prime Video if you stream movies and shows from a device rather than your TV. Unfortunately, we haven’t tested all of thebest ad blockerswith Prime Video to see which work best but there are plenty to choose from.

3. Cancel your Prime Video subscription

While we don’t yet know the exact date that Amazon will start introducing more ads to Prime Video in 2025, if the time comes and you’d rather cancel your subscription then the process is quick and easy enough. To cancel your Prime Video subscription, go to ‘Account & Settings’, then under ‘Your Account’ tab either choose ‘End Subscription’ or if your subscription is included with yourAmazon Prime Membershipselect ‘Edit’.

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Amelia became the Senior Editor for Home Entertainment at TechRadar in the UK in April 2023. With a background of more than eight years in tech and finance publishing, she’s now leading our coverage to bring you a fresh perspective on everything to do with TV and audio. When she’s not tinkering with the latest gadgets and gizmos in the ever-evolving world of home entertainment, you’ll find her watching movies, taking pictures and travelling.

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