Microsoft Copilot continues its march toward ubiquity, will soon appear in Edge screenshot tool
Microsoft Edge’s screenshot tool will soon have options for Chat with Copilot and other AI features.
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What you need to know
Microsoft Edge’s screenshot tool will soon include shortcuts to Chat with Copilot. Microsoft also plans to add several other options to the tool, including Text Detector, Search image with Bing, and Search text with Bing. The new options were spotted by Leo Varela, who keeps a close eye on Edge developments.
Copilot is being placed front and center by Microsoft within several apps and services. Windows 11 already has a Copilot shortcut for the Taskbar and Edge has one in its Sidebar. Microsoft CEO Satya Nadella promised thatall of the company’s products will have AIin some form or another, and more often than not that includes a version of Copilot.
Edge’s screenshot tool will get several new options: Chat with Copilot, Text Detector, Search image with Bing (in the Sidebar), and Search text with Bing:https://t.co/E6V4dlenm5 .https://t.co/N8Tyka1aG6 pic.twitter.com/gx9bUF7PGEJanuary 18, 2024
Microsoft first introduced separate versions of Copilot with different branding. The company then shifted to aunified Copilotapproach that extends across Bing, Edge, and Windows. With Copilot appearing on more services and expanding in functionality, it makes sense that Microsoft wants a strong brand that it can push.
Microsoft AI minus the Bing brand
Speaking of branding, while Microsoft continues its march to get all of its services to have Copilot integration, the company is doing so without the Bing brand.Bing Chat is now Copilot with Bing Chat. Bing Chat Enterprise is now Copilot Pro. Just last week, Microsoft specified thatBing Image Creator is now called Creator from Designer.
Microsoft hasn’t stated an official shift away from the Bing brand, but actions speak louder than words. Based on what Microsoft has changed and announced recently, the tech giant seems to have more faith in the Copilot brand than the Bing brand. That’s not surprising, since Bing has been a joke to many for years.
Despite the addition of Bing Chat and GPT tech from OpenAI,Bing usage actually dropped year-over-year. Why attach Microsoft’s AI efforts to a struggling search engine name when you can start fresh with “Copilot” as a brand?
Copilot everywhere
Microsoft appears eager to get Copilot in front of users at every opportunity. Earlier this year, Microsoft announced thatWindows PCs will feature a Copilot key. That news drew a surprising amount of criticism that wasshared on Redditand across the web.
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Much of the criticism centered around Copilot argues that Microsoft is “forcing” AI onto people. While I don’t think a button to open Copilot forces people to use the tool, it does force people toseea shortcut to Copilot. If Microsoft puts Copilot shortcuts in enough places throughout Windows 11, some will likely feel pestered.
A hidden feature discovered this month indicates that Microsoft has someCopilot functionality on the way to File Explorer. While it’s not clear how File Explorer will work with Copilot, one theory is that Windows will make it easier to send a file to Copilot through a shortcut in the context menu.
Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He’s covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean’s journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.
