Microsoft can’t tell you that this is its Super Bowl commercial for Copilot, but I can

Microsoft’s latest ad is all about Copilot being available everywhere.

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What you need to know

A new commercial from Microsoft shows “your everyday AI companion,“Copilot. The ad showcases many ways that people can use Copilot, including writing scripts, generating images, and creating quizzes. People in the video use Copilot on the web and smartphones, which helps show that Copilot is not limited to Windows or Microsoft hardware. That point is reiterated in the closing tag, which reads “Anyone. Anywhere. Any device.”

While the title of the video does not state it outright, this is Microsoft’s Super Bowl ad. Companies aren’t allowed to use the term “Super Bowl” in marketing material, so you often see promotions with terms like “big game” and “game day” this time of year. But this is a news piece, not marketing, so I can say that the video is Microsoft’s Super Bowl ad.

The Super Bowl is one of the most-watched events in the world in any given year. An estimated 113.6 million people watched last year’s Super Bowl, according toNielsen. Figures vary each year, but it’s normal to see more than 100 million people tune into the big game. Taylor Swift’s boyfriend Travis Kelce playing in the Super Bowl for the Kansas City Chiefs could boost ratings as well. Microsoft’s ad should get its new AI companion in front of the eyes of millions during the game.

What is Copilot?

While frequent readers of Windows Central and tech enthusiasts know about Copilot, it isn’t a household name yet. The technology is versatile and powerful, but people are still learning what you can do with it. TheToday Showpreviewed the commercial and one of the hosts said, “I don’t know exactly what it is, but it looks cool.” I imagine several people are in the same boat.

Another host joked that Microsoft’s ad was “actually one of the first commercials ever co-directed by AI.” He clarified that wasn’t actually the case, but the fact that people believed him indicates that people believe AI can be useful.

Copilot is an AI-powered assistant made by Microsoft. While in preview, the tool was known as Bing Chat for several months, butMicrosoft moved away from its Bing brandingwhen it comes to Copilot and other AI tools — notice how Bing is not mentioned once in the Super Bowl ad.

Copilot uses data that it’s been trained on for years and real-time information from the web to help you with a variety of tasks. It can answer questions, help you with writing, and create images. Developers can also use Copilot to code. Microsoft steadily expands the capabilities of Copilot and is working on integrating AI into all of its apps and services.

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The base version of Copilot is free, but you have to pay extra to get more powerful features, such as Copilot for Teams or Copilot for Microsoft’s Office applications. I explained the differences between Copilot, Copilot Pro, and Copilot for Microsoft 365 in a recent post about thelatter coming to Windows desktops.

Copilot update

To coincide with its big commercial, Copilot is also receiving an update. Here’s what new for the AI companion, as shared with us by Microsoft:

The new additions and expansion of availability should make it easier for anyone intrigued by the ad to get the most out of Copilot.

Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He’s covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean’s journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.