Lies of P director praises Xbox Game Pass and its marketing efforts for supporting a new IP
The director of 2023’s Soulslike indie hit Lies of P praised Xbox Game Pass for helping the game succeed.
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Game Rant recently conducted an exclusive interview with Ji Won Choi, the director of the Soulslike action-adventure gameLies of P. During the interview (onGame Rantand shared via @IdleSloth84_ at X), Ji Won Choi praised Microsoft’s Xbox Game Pass subscription service for including Lies of P as it helped the game achieve worldwide success and accumulate a large number of players.
(FYI) Lies Of P developer delighted with results of Xbox Game Pass partnershipLies of P director Jiwon Choi says: “The Xbox team ran a wide range of marketing campaigns for Lies of P, and I cannot reveal the exact number here, but a huge number of gamers have played our game… pic.twitter.com/rbU5Lu37zVDecember 20, 2023
He states that being included inXbox Game Pass' librarywas, and I quote from the article, “one of the best options for us to get the game into the hands of a large community of players.“Lies of P’s developers, NEOWIZ, definitely made a wise call in this regard, as one of the biggest strengths ofXbox Game Passis granting players free access to Xbox titles for a small monthly fee.
Game Pass is particularly beneficial for new IPs like Lies of P as it allows subscribers to try them before fully committing to buying them. Especially if a new IP launches with a steep MSRP that may turn off newcomers into trying it. In addition, Ji Won Choi said that Xbox Game Studios lent a ton of marketing aid for Lies of P leading up to its launch on September 18, 2023.
As a result of these marketing efforts and its day-one launch inclusion on Xbox Game Pass, Lies of P garnered positive critical acclaim and financial success byselling over a million units just under a month after it launched. Not only that, but Lies of P’s success has given the developers, NEOWIZ, the finances and resources tostart development on its DLC and sequel.
We at Windows Central have also given Lies of P much praise as I personally consider it to be one of thebest Xbox gamesof 2023 that rightfully deserves the success it has achieved. It’s got an expansive, dark world to explore, a deep and addicting combat system, and a twisted and fascinating take on the tales of Pinocchio.
If you’re a fan of Soulslike titles looking for a challenging adventure to sink your teeth into, check out ourreview of the Xbox version of Lies of Pto see if it piques your interest.
Lies of P is currently available on Xbox One,Xbox Series X,Xbox Series S, Xbox Game Pass, PlayStation 4, PlayStation 5, and PC via Steam.
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Alexander Cope is a gaming veteran of 30-plus years, primarily covering PC and Xbox games here on Windows Central. Gaming since the 8-bit era, Alexander’s expertise revolves around gaming guides and news, with a particular focus on Japanese titles from the likes of Elden Ring to Final Fantasy. Alexander is always on deck to help our readers conquer the industry’s most difficult games — when he can pry himself away from Monster Hunter that is!
