Former Sony executive joins Xbox to lead Japanese partnership operations
Mena Sato Kato was previously the Vice President of Mobile Business for Sony.
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What you need to know
If there’s one thing fans ofXboxare very vocal about missing out on, it’s JRPGs and other large releases from Japanese developers or publishers.PlayStation’s ongoing love affair with Square Enix has led to Xbox players missing out on theFinal Fantasy 7 remasterandFinal Fantasy 16. However, Xbox CEO Phil Spencer recently appeared on the Square Enix stage to announce a new partnership to bring more Square Enix titles to the console. However, a recent job change announced on LinkedIn may be just what Xbox needs to develop better relationships with Japanese publishers.
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Mena Sato Kato, an executive who spent 8 years in leadership roles at Sony Interactive Entertainment,announced via LinkedInshe has joined Xbox as the Director for Partnerships Japan.
According to Mena Sato Kato, her new role at Xbox will be to lead partnership efforts that support Xbox’s Japanese partners on a global scale. She expects the role to be a new chapter and one that will be “Unlocking new experiences in the game industry.”
In the post, Kato expressed she was looking forward to seeing colleagues at the Tokyo Games Show from September 21 to September 24 this year.Xbox is expected to attend what has been teased as “the biggest Tokyo Game Show,“with the Computer Entertainment Supplier’s Association (CESA) releasing a statement acknowledging fans' high demand for the show.
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