Do you know how to ‘fix’ Microsoft? This viral video has some ideas.
A three-minute video summarizes some of the biggest complaints many have about Microsoft.
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What you need to know
Microsoft is one of the largest and most influential companies on the planet, but is it broken? A satirical video from YouTuber Sam Tucker suggests several ways that he could “fix” Microsoft. The video is made in jest, of course, but there are some good points raised by Tucker. Suggestions in the video range from purely satirical to ideas I’d love to see Microsoft listen to.
Tucker is no stranger to Microsoft, often taking playful shots at the tech giant alongside Apple, Sony, and Samsung. A previous video of Tucker’s talked about howMicrosoft HoloLens was better than Apple Vision Proin some ways.
Here are some of Tucker’s suggestions, skipping some of the more playful ones like having Space Cadet Pinball preinstalled on Windows 11:
The fact that we have a guide onhow to set up Windows 11 without a Microsoft accountindicates Tucker’s suggestion would be a welcome change to many.Removing ads from Windowsis a common request among Windows users (and myself) as well. It’s taken international legislation toforce Microsoft to remove some adsfrom its operating system.
Many were saddened when Microsoft failed to release theSurface Neoand quite a few people have requested a Surface Studio monitor or a refresh to the Surface Studio. Based on his suggestions, Tucker has a good feel for the pulse of Microsoft followers and Windows users.
Does Microsoft need fixing?
Funny videos aside, it’s worth asking if Microsoft needs fixing. While no company is perfect, Microsoft has many successful ventures these days. Market cap isn’t the only metric of success for a company, butMicrosoft being worth over $3.1 trillionand being one of the most valuable companies in the world has to be worth something.
Aside from profits, Microsoft has had several wins over recent years, including itscontinued push to improve tech accessibilityAzure continues to do well, powering several enterprise organizations and services like Xbox Cloud Gaming. Azure is a large driver of Microsoft’s profits.
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Microsoft’smulti-billion-dollar investment in AIis on the verge of success, depending on who you ask. AI is one of the hottest topics in tech these days and unlike some previous booms in technology,Microsoft leads the charge in AI. There are reasonable concerns about how AI can be used, but market analysts predict thatMicrosoft will surpass Apple as the world’s most valuable companydue in large part to AI.
While OEMs like Dell, HP, and Lenovo get rightful credit for their impressive PCs, Microsoft is influential in what makes a computer in 2024. In addition to making and maintaining Windows, Microsoft pushes several PC categories with its Surface hardware and works with manufacturers to create computing experiences.
Of course, Microsoft has had its losses over the years as well. The tech giant once pioneered the augmented reality space before stepping back and seeing Apple turn heads with Apple Vision Pro. Microsoft has also faced legal scrutiny, such as an antitrust investigation that led to the companyunbundling Teams from Microsoft 365.
Do you think Microsoft needs fixing? If so, what would you do to fix the company? Let us know in the comments below.
Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He’s covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean’s journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.
