Barbie is coming to Xbox and Forza Horizon 5
Let’s go Barbie, Let’s go Barbie!
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What you need to know
Xbox hasannounceda new fabulous partnership with Barbie. Ranging from in-game content for Forza Horizon 5 to their own lineup of Barbie dolls. It looks like Barbie is meeting Xbox on the runway in numerous forms.
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Their blog post announcing the content states, “This Barbie is a gamer! Together with Warner Bros. Pictures and Mattel, Xbox is excited to invite fans on a fun, fashionable, and inspirational ride this summer to celebrate the much-anticipated release of the new movie ‘Barbie,”‘premiering in theaters on July 21. Bringing Barbie’s signature flair to our gaming platform, we’re honoring all that there is to love about this iconic role model: her persevering optimism, wide-ranging career journey and never-ending capacity for self-discovery. Audiences of ‘Barbie’will follow the heroine to the furthest reaches of Barbie Land and beyond, and now fans can follow in her high-heeled footsteps with exclusiveForza Horizon 5in-game content, an inspiring video about careers in gaming with a Barbie touch, the first everXboxBarbie dolls, and our most stylish customXbox hardwareyet.”
Race like Barbie and Ken in Forza Horizon 5
Both vehicles featured in the film will be freely available for download. These vehicles include a more classical 1956 ChevroletCorvetteEV Corvette and a modern 2022 GMCHummerEV Pickup. Simply check the in-game messaging system; you should see both vehicles available.“Racing at the intersection of style, speed and self-expression, “Barbie” fans new and old can find the inspiration to follow their own road and get in the game."
It’s common for gamers to have figures related to their favorite games; how about a Barbie to match? Xbox also announced fans could win one of ten specially designed Barbie dolls featuring Xboxgear and accessoriesvia international sweepstakes
“To celebrate our commitment to being a place for everyone, we’ve rounded up ten Barbie dolls that are reflective of the Barbie line, which is the most diverse doll line on the market. We outfitted them with the latest Xbox Gear fashion, as well as accessories including anXbox Series Sconsole,Wireless Controllerand anAdaptive Controller. Fans can win the dolls as part of an international sweepstakes.”
Dream Console, Meet Dreamhouse
In a separate sweepstake, starting July 10th, players can wager points onMicrosoft Rewardsto win exclusive faceplates and a Barbie-designedXbox Series Sconsole that “has been built into the glamorous Barbie DreamHouse.” The controller faceplates were designed after Barbie and Ken’s distinct on-screen outfits.
From Xbox, “Young girls thrive when they have someone to look up to, and Barbie has exemplified their limitless potential for decades. With over 200 careers, Barbie continues to reflect new movements. Movie-going audiences will see themselves represented in the film’s Barbies, who are thriving in professional roles ranging from physicist to President. In collaboration,Xboxis spotlighting some of the dolls’ real-world counterparts in thegaming fieldwith a video. Hear about the different careers in gaming as those who work on the Forzafranchise speak about their own career journeys, motivations, and personal Barbie connections. Fans can also see the video debut as part of a very special livestream on July 14th from the World of Barbie, where fans can learn about “Barbie” and see our hosts race in Barbie and Ken rides from the movie, inForza Horizon 5.”
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Xbox and Microsoft are no strangers to partnering with brands outside theDoritoecosystem. One of which included anOreopartnership that included ways to obtain free Oreo cookies. These collaborations are always fun, if not humorous, as things like Barbie are never expected. Here’s to a hopeful collaboration with Heinz so our editor Jez can get some free beans.
Michael has been gaming since he was five when his mother first bought a Super Nintendo from Blockbuster. Having written for a now-defunct website in the past, he’s joined Windows Central as a contributor to spreading his 30+ years of love for gaming with everyone he can. His favorites include Red Dead Redemption, all the way to the controversial Dark Souls 2.