As Windows 10’s death looms, Microsoft recommends upgrading to Windows 11 because it will help you stay updated on celebrity gossip, stocks, and weather updates
Microsoft wants you to upgrade to Windows 11 because it’ll help you keep tabs on stocks, weather, and celebrity gossip.
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What you need to know
Microsoft releasedWindows 11 over two years ago as Windows 10’s successor. However,Windows 10 continues to dominate the market sharedespite itsimminent end-of-support date slated for October 14, 2025. After this date, Microsoft will no longer push important security updates, new features, or quality-of-life improvements to the OS.
Over the past few months, Microsoft has aggressively championed its campaign for Windows 11 usingannoying multipage popup adsand most recently,a subtle reminderin the form of a webpage featuring intricate details about Windows 11 to get Windows 10 users to make the transition.
Microsoft’s latest attempt to try and get more users to upgrade to Windows 11 from Windows 10 is rather odd and interesting at the same time. Aside from the operating system being “easier on the eyes and easier to use,” Microsoft claims the platform is a great resource for celebrity gossip (viaNeowin). I’d assume the celebrity gossip scoop would include stories likeScarlett Johnson and OpenAI’s debacleover voice cloning and imitation.
“Widgets are new for Windows 11. They’ll help you stay up to date with all the things you need to keep tabs on, like schedules, weather, stocks, sports—even celebrity gossip.”
As highlighted by Microsoft, Widgets are relatively new in Windows 11. Until recently, the feature was limited to users with Microsoft accounts. Whilea Microsoft Account is no longer a requirement to access Widgets in Windows 11, it’s still a work in progress. Microsoft is bringing new experiences to the feature, likeletting users pin Windows 11 Widgets to the desktopand opening it up to third-party developers likeFaceBook and Spotify.
Transitioning to Windows 11 might not be easy
Microsoft’sstringent requirements for Windows 11alongside the tough economic times, don’t make it any easier for users to make the “big” transition to Windows 11. Not forgetting the operating system’s flawed design andMicrosoft’s aggressive ad campaign, now consistent in the “comically bad” Start menu.
It’s also worth mentioning Microsoft has scaled greater heights for thenext-gen AI features shipping to Windows 11as part ofthe Windows 11 2024 Update (version 24H2), including Live Captions, Windows Recall, and more. While the features are expected to ship to general availability in June, not everyone will access them since they’ll exclusively run onCopilot+ PCs with powerful NPUs.
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Unsurprisingly, people have already found a way around the sophisticated hardware requirement, allowing them toaccess next-gen AI features like Windows Recall on low-end devices with Arm64 architecture. In the long run, this could act as a major reason and deterrent, making it more difficult for users to upgrade to Windows 11. This might makeMicrosoft’s exorbitantly priced extended security update (ESU) program for Windows 10seem more attractive, since users will get to retain their devices and continue to receive important security updates well beyond Windows 10’s imminent death.
Kevin Okemwa is a seasoned tech journalist based in Nairobi, Kenya with lots of experience covering the latest trends and developments in the industry at Windows Central. With a passion for innovation and a keen eye for detail, he has written for leading publications such as OnMSFT, MakeUseOf, and Windows Report, providing insightful analysis and breaking news on everything revolving around the Microsoft ecosystem. You’ll also catch him occasionally contributing at iMore about Apple and AI. While AFK and not busy following the ever-emerging trends in tech, you can find him exploring the world or listening to music.
