Apple TV Plus subscribers just got a free MLS Season Pass
If you’re an Apple TV Plus subscriber, the cost of MLS just dropped to zero
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Major League Soccerfinishes up next month and to tempt you into the actionApplehas dropped the cost of its season pass to the lowest price ever. It’s even better if you’re anApple TV Plussubscriber, as you can get it for free.
If you’re not a subscriber, the Season Pass is down to $9.99 for the rest of the season. That’s a really good deal, because the season pass is usually $14.99 per month.
As we reported last month, Apple’s 10-year, $2.5 billion deal with Major League Soccer appears to be paying off and Lionel Messi is a big part of that: when Messi joined Inter Miami, subscriber numbers doubled in the first month.
Whether you’rean AppleTV Plus subscriber or not, it’s worth noting that this is a strictly limited deal: when the current season ends, MLS Season Pass reverts to its usual price. Apple’s good at letting you know when subscriptions are about to renew but you might want to keep an eye on that one just in case.
How to watch MLS Season Pass on Apple TV
You can access MLS Season Pass via the Apple TV app, which is available for a wide range of platforms now and not just Apple ones. It’s available on PlayStation, on Xbox, onAmazonFire Stick, onRokuand on the web attv.apple.comtoo.
Sports are becoming an increasingly important part of thebest streaming services, because of course sports are big business and can attract huge audiences.Max is adding streaming from MLB, the National Basketball Association, the National Hockey League and the National Collegiate Athletics Association, andPrime Video’s NFL coverageis a key differentiator between it and its rivals.
Research by industry watchersAmpere Analysissays that streamers spent a whopping $8.5 billion on the rights to stream sports in 2023, and according to theNew York Timessports accounted for 95 of the 100 most viewed programs on TV. That’s a lot of eyeballs, and with this Season Pass promo Apple clearly hopes to persuade many of those eyeballs to become subscribers who’ll keep on streaming MLS for years to come.
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Writer, broadcaster, musician and kitchen gadget obsessive Carrie Marshall has been writing about tech since 1998, contributing sage advice and odd opinions to all kinds of magazines and websites as well as writing more than a dozen books. Her memoir,Carrie Kills A Man, is on sale now and her next book, about pop music, is out in 2025. She is the singer in Glaswegian rock bandUnquiet Mind.
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