Apple Intelligence tipped to feature Google Gemini integration at launch, as well as ChatGPT

Choose your player: Siri, ChatGPT or Google Gemini?

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AtWWDC 2024,Appleconfirmed that its upcomingApple Intelligencetoolset will feature integration with ChatGPT to help field user queries that Siri can’t handle on its own, and now we’re hearing that a second third-party chatbot could be added to the mix.

According to Bloomberg’s resident Apple expertMark Gurman,Google Geminicould joinChatGPTas one of two Siri-compatiblechatbotoptions in Apple Intelligence. This integration could see iPhone, iPad and MacBook users given the option to use the cloud-based powers of ChatGPT orGoogleGemini when Siri is unable to answer a query on-device.

Apple will reportedly announce its collaboration with Google “this fall” (aka September), which aligns with the assumed launch of Apple Intelligence,iOS 18and theiPhone 16line.

Rumors surrounding a partnership between Apple and Google have beenswirlingfor some time now, but many tech commentators – including TechRadar’s own Lance Ulanoff –doubted its authenticityowing to Apple’s historic reluctance to bring parity between thebest iPhonesandbest Android phones.

Ulanoff wrote back in March: “Apple’s goal with the iPhone 16, iOS 18, and future iPhones is to differentiate its products from Android phones. It wants people to switch and they’ll only do that if they see a tangible benefit. If the generative tools on the iPhone are the same as you can get on the Google Pixel 8 Pro (and 9) orSamsungGalaxy S24 Ultra (and S25 Ultra), why switch?”

It’s a valid question, but perhaps Apple sees its additional (and so far unique) partnership with ChatGPT as the USP of its new and upcoming devices.

There’s also the question of revenue to consider. Gurman recently reported thatApple’s “long-term plan is to make money off Apple Intelligence”, with the company keen to “get a cut of the subscription revenue from every AI partner that it brings onboard.”

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It seems likely, then, that Apple will launch a paid version of Apple Intelligence which incorporates the premium, fee-paying features of ChatGPT and Google Gemini, respectively.

Incidentally, Gurman also reports that Apple had brief conversations with Meta about incorporating its Llama chatbot into Apple Intelligence, but the iPhone maker allegedly decided against a partnership due to privacy concerns and a preference for Google’s superior AI technology.

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Axel is TechRadar’s UK-based Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site’s Mobile Computing vertical. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion. 

Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he then earned an NCTJ qualification as part of the company’s inaugural digital training scheme.

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