Amazon shows how AI is far more than chatbots with this amazing new Prime Video feature
AI and accessibility can go hand-in-hand
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What you need to know
A lot of focus right now when discussing AI is on chatbots likeChatGPTorBing Chat, but Amazon’s latest use of the tech couldn’t be further away. It’s called Dialogue Boost and it’s anew feature being rolled out in Prime Videothat’s going to make the viewing experience so much better for so many people.
“Dialogue Boost analyzes the original audio in a movie or series and intelligently identifies points where dialogue may be hard to hear above background music and effects. Then, speech patterns are isolated and audio is enhanced to make the dialogue clearer. This AI-based approach delivers a targeted enhancement to portions of spoken dialogue, instead of a general amplification at the center channel in a home theater system. As a result, Dialogue Boost can be enjoyed anywhere the Prime Video experience is available.”
There are obviously huge accessibility benefits here, but I think everyone will benefit from this. One of my own frustrations with watching a lot of TV shows and movies is how imbalanced the audio is. There will be times the dialogue is absurdly quiet, but then music or other audio like an explosion will beridiculouslyloud. It makes setting a volume really tricky, especially when you’ve got kids sleeping in the room right above you.
Dialogue Boost is available on all devices, too, which is excellent, so you can benefit on your TV, phone, Xbox, Windows PC, anywhere there’s an app. You access it in supported shows through the audio and subtitles menu.
Initially Dialogue Boost is being rolled out to a selection of Amazon Originals, including Jack Ryan and The Marvelous Mrs Maisel, with other titles being made available later this year.
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Richard Devine is a Managing Editor at Windows Central with over a decade of experience. A former Project Manager and long-term tech addict, he joined Mobile Nations in 2011 and has been found on Android Central and iMore as well as Windows Central. Currently, you’ll find him steering the site’s coverage of all manner of PC hardware and reviews. Find him on Mastodon atmstdn.social/@richdevine
