Amazon Passkey usage reaches new high of 175 million users
Passkey adoption is seeing a major surge
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Having adopted passkeys as an alternative form of secure login for users 2023,Amazonsays usage has now surpassed 175 million customer taking advantage of the technology.
Passkeys provide a more secure and phishing resistant alternative to passwords by requiring users to use anauthenticator appto confirm their identity before being granted access to their account. This authentication is usually done using a biometric measure, such as a fingerprint or facial recognition, or by using a PIN tied to a device orsecurity key.
“Today, we’re excited to share that more than 175 million customers have enabled passkeys on their Amazon accounts, allowing them to sign in six-times faster than they could otherwise. Adoption keeps growing every day, as more customers experience the convenience of passwordless sign-in,” Amazonsaid.
Global passkey adoption
Amazon’s passkey launch was initially met withsome skepticism, as two-factor authentication (2FA) remained active for accounts using passkeys, effectively eliminating the increased login speed and convenience of passkeys. However it seems Amazon has successfully ironed out the kinks since then, and has even rolled out passkeys for AWS and Audible accounts.
Users looking to set up a passkey for themselves can do so in the Amazon account settings by navigating to Login & Security, and then clicking the ‘Set Up’ button next to Passkey.
Passkeys have been quickly adopted across a range of industries, withMicrosoftrecently offering passkey support for itsAdvanced Protection Program, and a string ofpassword managersintroducing the feature as standard on their platforms.
Moreover, theFIDO Alliance has released a draft set of specificationsto make it possible for passkeys to be transferred between credential management providers, allowing for enhanced security and choice for users looking to migrate between solutions.
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Benedict has been writing about security issues for over 7 years, first focusing on geopolitics and international relations while at the University of Buckingham. During this time he studied BA Politics with Journalism, for which he received a second-class honours (upper division), then continuing his studies at a postgraduate level, achieving a distinction in MA Security, Intelligence and Diplomacy. Upon joining TechRadar Pro as a Staff Writer, Benedict transitioned his focus towards cybersecurity, exploring state-sponsored threat actors, malware, social engineering, and national security. Benedict is also an expert on B2B security products, including firewalls, antivirus, endpoint security, and password management.
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