Adobe Premiere Pro is getting three new generative AI tools for easier video editing this year
Object Addition, Object Removal, Generative Extend, and Text to Video will come to Premiere Pro this year.
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What you need to know
Adobehas been utilizing AI for over a decade, but recently it has been able to bring more generative AI features to people of all skill levels. During NAB 2024 (National Association of Broadcasters), Adobe announced that four additional generative AI features will be coming to Adobe Premiere Pro — Object Addition, Object Removal, Generative Extend, and Text to Video. Meanwhile, AI-based audio features will start shipping for the video editing software in May. Premiere Pro access can be purchased with aCreative Cloud subscription.
Here’s a brief explanation for each of these new AI tools coming to Premiere Pro:
“Adobe is reimagining every step of video creation and production workflow to give creators new power and flexibility to realize their vision,” said Ashley Still, Senior Vice President, Creative Product Group at Adobe. “By bringing generative AI innovations deep into core Premiere Pro workflows, we are solving real pain points that video editors experience every day, while giving them more space to focus on their craft."
An AI powered Enhance Speech tool has been in effect within Premiere Pro since February, but now, additional AI-powered audio features are coming to this video editing software. These new tools include:
Adobe clarifies that these generative AI features were developed in theAdobe FireflyAI model, which launched a little over a year ago. The company also emphasizes that it is commited to creating “ethically produced generative AI” services intended for all skill levels.
As part of providing a convenient service, Adobe explained its “open approach to AI models.” In other words, Adobe plans to continue to allow third-party generative tools and models to be used as plugins with Adobe programs. Specific third-party AI software includes OpenAI Sora, Pika Labs Pika, Runway Gen-2. Anything deemed commercially safe to use will be marked with a green checkmark. Adobe states this approach will continue to support a growing ecosystem of AI models in order to allow customers to create whatever they want in Adobe applications.
Our creative AI future
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There are a lot of concerns surrounding AI and art creation but when used responsibly, generative AI can be used as a tool to enhance your work rather than something that does all of the work without a human really doing anything. That’s exactly what Adobe is working to achieve with its continued focus on AI updates within programs like Premiere Pro. You’ll just need aCreative Cloud subscriptionin order to access it.
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The latest AI updates will make it far easier to perfect each scene by quickly allowing photo editors to get rid of distracting things within a scene or enhance them in ways that make the clip better. That way, you don’t have to go back and reshoot everything just because a small aspect of the shot didn’t turn out the way you wanted it to.
Self-professed gaming geek, Rebecca Spear, is one of Windows Central’s editors and reviewers with a focus on gaming handhelds, PC gaming, and laptops. When she isn’t checking out the latest games on Xbox Game Pass, PC, ROG Ally, or Steam Deck; she can be found digital drawing with a Wacom tablet. She’s written thousands of articles with everything from editorials, reviews, previews, features, previews, and hardware reviews over the last few years. If you need information about anything gaming-related, her articles can help you out. She also loves testing game accessories and any new tech on the market. You can follow her@rrspearon X (formerly Twitter).
