Adobe Firefly generative AI is now available to all Adobe Express users

That means its available in most Creative Cloud plans.

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What you need to know

Earlier this year,Adobeunveiled its generative AI software,Firefly, and has been slowly rolling it out to various programs within the Creative Cloud, including Adobe Express. Express is an intuitive all-in-one editor that makes it so people of any skill level can touch up images, create professional-looking banners, design social media posts, and even produce short videos with ease. As of today, the Firefly beta is now available to all Express users, which opens it up to a huge audience since Express is included in most Creative Cloud plans.

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Integrated into Express, the addition of Firefly makes it far easier for users to generate custom images and text effects for their projects within just a few minutes or perform other quick edits. Express is a very popular tool with millions of global users, so the fact that Firefly’s text prompts work in 100 languages is very important. Additionally, Adobe states that everything made in the program is “designed to be safe for commercial use,” making it a very safe software for companies to utilize.

“With groundbreaking innovations and generative AI at the core of Express, we’re empowering an ever-expanding user base with an AI-first, all-in-one tool that makes content creation fast, easy and fun,” said Govind Balakrishnan, senior vice president, Adobe Express and Digital Media Services at Adobe. “The all-new Express is revolutionizing how people turn ideas into stunning content and we’re just getting started with exciting innovations across image creation, design, video, audio, PDFs and more still to come.”

As officially listed by Adobe, here are the latest innovations that this change brings to Express.

Adobe Express | See at Adobe

Adobe Express is a one-stop editing and project creation tool that’s simple and easy to use. You can access it on your phone, tablet, or computer. It has the assets, design tools, and simple animation abilities to help you create a range of projects.

Windows Central’s take

Whether we like it or not, generative AI is our future. Companies and individuals will either need to embrace it or get left behind as the rest of the world moves forward. The key difference with Adobe’s utilization of its Firefly generative AI is that the focus is on helping people create their own projects rather than simply having a server produce everything for you. This maintains a human element to the creation process and allows for more minute control than what is currently provided by many other generative AI programs out there.

Express is intended to be the one-stop shop where people of any skill level can work on creative projects without the daunting aspect of having to learn more complicated programs likePhotoshop, Illustrator, orPremiere Pro. It’s very intuitive but also well designed so that users can create professional looking finished projects in a variety of areas.

Obviously, there has been a lot of controversy in the last two years over allowingAI chatbotsandAI image creatorsto produce work. These arguments are valid since many AI generators do not disclose where they pull their library of images or databases of knowledge from. Some of the most popular programs outright plagiarize the written word or steal imagery from artists. However, you can feel a little better using Firefly since it pulls from Adobe’s own stock of imagery. That, plus the human element that Express requires in order to create projects, keeps Adobe Express with the integrated Firefly beta on more venerated ground.

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Self-professed gaming geek, Rebecca Spear, is one of Windows Central’s editors and reviewers with a focus on gaming handhelds, PC gaming, and laptops. When she isn’t checking out the latest games on Xbox Game Pass, PC, ROG Ally, or Steam Deck; she can be found digital drawing with a Wacom tablet. She’s written thousands of articles with everything from editorials, reviews, previews, features, previews, and hardware reviews over the last few years. If you need information about anything gaming-related, her articles can help you out. She also loves testing game accessories and any new tech on the market. You can follow her@rrspearon X (formerly Twitter).