Adobe Express now has simple AI generation via text prompts

Creating animations, editing photos, making flyers, and other projects just got a whole lot easier in Adobe Express.

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What you need to know

To start off the Adobe Summit 2023 Digital Experience Conference being held in London this week,Adobeannounced thatAdobe Firefly, its Generative AI program, is getting integrated directly into a beta version of Adobe Express.

For those who might not know, Adobe Express, which used to be known as Adobe Spark, is a simplified all-in-one content creation tool that allows users to quickly create social media posts, logos, banners, and much more with its mixture of tools. It can handle simple photo and video editing as well as layout design as explained by Adobe’s Digital Media Business president, David Wadhwani.

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“The new release of Adobe Express brings together technology from Photoshop, Illustrator, Premiere and Acrobat with our Firefly generative AI models into a fun and easy web application experience allowing everyone, from individuals to large organizations to create content that stands out,” Wadhwani stated. “Creators can now make stunning videos, designs and documents faster than ever before and our seamless workflows with our flagship applications give Creative Cloud subscribers even more control over the creative process.”

Now, this brand new Adobe Firefly integration into Express will make it possible for users to quickly add text effects by typing the text they want into a project and then describing what they want the text to look like in the Generate command box. Generative Fill, which can create any image based on a text prompt, is currently not available within Express, but it likely will come later.

It was also announced that PDF support has also been added to Adobe Express, making it easier for users to import, edit, and make changes to these documents. Since Express already integrates into Adobe Creative Cloud and Adobe Experience Manager, this PDF support will make it even easier than before for real-time collaboration among teams regardless of what Adobe program they are using.

This news comes on the heels of Adobe announcing that it had partnered with Google Bard to bring Firefly and Express to Google’s conversational AI service in the near future. It’s clear that the company intends to bring its latest AI Generative technologies to as many of its programs as possible to increase their value and make the creation process even easier.

Additional Innovations in Adobe Express

Here are the other changes that Adobe has officially stated will be coming to Adobe Express:

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Adobe Express is a one-stop editing and project creation tool that’s simple and easy to use. You can access it on your phone, tablet, or computer. It has the assets, design tools, and simple animation abilities to help you create a range of projects.

Self-professed gaming geek, Rebecca Spear, is one of Windows Central’s editors and reviewers with a focus on gaming handhelds, PC gaming, and laptops. When she isn’t checking out the latest games on Xbox Game Pass, PC, ROG Ally, or Steam Deck; she can be found digital drawing with a Wacom tablet. She’s written thousands of articles with everything from editorials, reviews, previews, features, previews, and hardware reviews over the last few years. If you need information about anything gaming-related, her articles can help you out. She also loves testing game accessories and any new tech on the market. You can follow her@rrspearon X (formerly Twitter).