PR's role in accelerating B2B tech sales
PR’s role in accelerating B2B tech sales PR accelerates B2B tech sales through trust-building and buyer education When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. The journey from initial interest to final purchase is seldom linear in the world of B2B technology. As tech companies wrestle with this challenge, many recognize the pivotal role that education and trust play in engaging and persuading buyers that their brand is the preferred option....